Privacy Policy – Larssons Trä AB

1. Data Controller

Larssons Trä AB, Reg. No. 556276-2293, is the data controller for the processing of your personal data.
You can contact us at info@larssonstra.se or +46 (0)325 47250 with any questions.

2. Personal Data We Collect

We collect personal data you provide to us when you:

Place orders in our e-commerce store or via customer service

Subscribe to our newsletter

Contact us via email or phone

We process, among other things, names, contact details, company information, order history, and information required for payment and delivery.

3. Purpose of Processing

We use your personal data to:

Process and deliver orders

Provide customer service

Send newsletters and marketing about similar products/services

Analyse and improve our services (including via Google Analytics)

4. Legal Basis

Orders and customer service: contract performance

Marketing to existing customers: legitimate interest

Newsletters based on consent: consent

You may object to marketing or withdraw your consent at any time.

5. Newsletters via Brevo

We use Brevo as our email marketing provider. Brevo processes personal data as a data processor on our behalf and complies with GDPR. You can unsubscribe from newsletters at any time via the link in each email.

6. Google Analytics

We use Google Analytics to understand how our website is used and to improve the user experience. Google may transfer data to servers outside the EU/EEA. IP anonymisation is enabled. You can block cookies in your browser if you do not want your data to be collected.

7. Data Retention

We store your personal data for as long as necessary for the purposes described or as required by law (e.g. accounting regulations). Data used for marketing is retained until you object or unsubscribe.

8. Your Rights

You have the right to access, rectify, or erase your personal data. You may also object to or restrict the processing. Contact us at info@larssonstra.se. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

9. Sharing of Personal Data

We only share personal data with suppliers necessary to provide our services (e.g. logistics, payment, newsletters). All suppliers are bound by data processing agreements.

10. Contact

Questions about how we handle personal data?
Contact us at info@larssonstra.se or +46 (0)325 47250